Axis Unbound
The Client and I established that they aimed to create a clothing brand that understood how the tiny details add the most difference. This idea sparked the brand named Axis Unbound with the brand manifesto and identity centering around the Earth’s axis being on a 23-degree tilt although being perceived straight. With this in mind, Axis Unbound aims to add similar subtle changes to classic garments that will create a difference in our collections and brand.
Roles
Art Direction, Brand Identity, Web Design, Digital Design, Marketing & Photography
