Adrienne Monteverde
Adrienne Monteverde is a fashion designer that looks to cut through the stereotypes of the fashion world. Her new collection “New Era” is designed with the desire to give a new look and respect to modern day fashion, as generations change and classic traditions fade away the passion to keep the classic appreciation for quality, fit and meaning alive, is evident in all details of this collection. New Era runs these ideals through all its designs while adapting them to suit the rapid Australian commercial market and in contrast its relaxed outlook on functionality and wearability to suit the laidback culture in Australia.
In order to compliment the collection and label, I’ve created a brand identity that is clean cut and minimal. Often breaking up the logo to create the personification of cutting through the industry, as well as using thin and bold weights to further promote this theme.
